Kevin Mayer Todd Spangler Tom Staggs Digital CEO Platform Kevin Mayer Todd Spangler Tom Staggs

Inside the $3 Billion Deal for Kids’ Content Player Moonbug, Owner of CoComelon

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variety.com

Todd Spangler NY Digital EditorRené Rechtman, CEO and co-founder of Moonbug Entertainment, was gearing up to launch an IPO for his 3-year-old digital kids’ content company.But earlier this year, two of his former Disney colleagues — Tom Staggs and Kevin Mayer — came calling with an offer he couldn’t refuse.

The duo dangled $3 billion in cash and stock for Moonbug to become part of their new media company, backed by private-­equity firm Blackstone, according to sources familiar with the deal.“We had no plans of selling our business.

We’re growing like wildfire, and we had a lot of banks pitching up to go public next year,” says Rechtman. After some internal debate, he and his co-founder, chief operating officer John Robson, decided to.

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