deadline.com
50%
126
Former Deadspin Staffers Reunite To Form Subscription Digital Outlet Defector
Dade Hayes Finance EditorNearly all of the 20 or so staffers of Deadspin who departed the sports and culture website in 2019 during a remarkable mass exodus have reunited to form a new digital company, Defector Media.Using a subscription format, unlike the advertising-dependent Deadspin, Defector will primarily cover sports but plans to occasionally divert from that based on the inclinations of the editorial team. G/O Media, the private equity-backed firm that took over Deadspin in 2019, inflamed tensions with staffers by insisting that they “stick to sports,” a dictum they decided they could not follow.Launching with a podcast in August and a website in September, Defector will charge $8 a month or $69 a year for basic access.