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New York Times Buys ‘Serial’ Podcast Company & Ties Up With ‘This American Life’
Tom Grater International Film ReporterThe New York Times has acquired Serial Productions, the company behind the hit podcast Serial.As part of the deal, the media company will enter into a creative and strategic alliance with longtime radio show This American Life, which developed the original Serial pod, about the murder conviction of Adnan Syed. The first season was downloaded on average 20 million times per episode and was at the forefront of the podcast boom.Serial Productions is led by Julie Snyder, Sarah Koenig and Neil Drumming.
