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Britney Spears perfume sales soar following the #FreeBritney documentary
Framing Britney Spears. Since the US premier of the show on February 5th, online retailer Fragrance Direct has seen a notable increase of sales from the Britney line with an average year on year uplift of 155 percent for the five best selling Britney fragrances.Created in partnership with Revlon-owned Elizabeth Arden, the perfumes have always proved popular.