Framing Britney Spears. Since the US premier of the show on February 5th, online retailer Fragrance Direct has seen a notable increase of sales from the Britney line with an average year on year uplift of 155 percent for the five best selling Britney fragrances.Created in partnership with Revlon-owned Elizabeth Arden, the perfumes have always proved popular.
Fantasy, Curious and Believe are among consistent best-sellers for celebrity perfumes - especially as most of them sit under the £20 price bracket - but the sales have been unexpectedly high so far this year. “We’ve definitely had a surge of interest in Britney Spears fragrances this month, with five of her most iconic scents peaking in sales,” says Mia Gardner from Fragrance Direct..
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