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The Rock’s $11m Instagram deal with the US Army actually led to fewer people enlisting
Dwayne “The Rock” Johnson’s $11million Instagram deal with the US Army actually hindered the military’s recruitment efforts, according to a report.The wrestling legend-turned-actor had teamed up with the United Football League for the project, but failed to attract a single new recruit.An Army spokesperson has now told Military.com that the service is trying to recoup its money (a reported $6million) after claiming Johnson didn’t hold up his end of the deal by sharing an agreed-upon number of Instagram posts.It’s understood that Johnson had agreed to share five posts to his 396 million followers in an attempt to attract new recruits, but he only posted two. Each post was worth a reported $1million.“In terms of The Rock, it’s unfortunate he was pulled away at a time when we expected him to be present with us to create content for his social media channels,” said an Army spokesperson in a statement.
