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Brit Beat: Little Simz Plots Post-BRITs Stardom, With an Eye to the U.S.
Mark Sutherland February in the U.K. music industry is traditionally dominated by the BRIT Awards, and this year the ceremony returned to its customary slot, having been forced to move to May in 2021 by the pandemic.But, despite resuming its rightful place in the calendar with a star-studded line-up including Adele, Ed Sheeran and Liam Gallagher, the event posted its lowest-ever TV ratings with 2.7 million tuning in, down from 2.9m last year.However, bosses won’t be too concerned because, as in the U.S., TV ratings only tell part of the story: The ceremony also reported record digital engagement under chairman Tom March’s multi-platform plan.
