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UniFrance, TVFI Merge Activities; Serge Toubiana, Hervé Michel to Lead New Org (EXCLUSIVE)
Elsa Keslassy International CorrespondentReflecting the blurring of boundaries between movies and TV, UniFrance and TV France International have merged their promotion organizations to form a new streamlined association. The orgs’ respective presidents, Serge Toubiana from UniFrance, and Hervé Michel from TVFI, were elected presidents of this new org, known just as UniFrance, on July 2 for a two-year term following a vote from the association’s 58 members.Toubiana, the former editor in chief of Les Cahiers du Cinema and head of the French cinematheque, took the helm of UniFrance in 2017 and forms a duo with the org’s managing director Daniela Elstner.