AI deepfakes by law.The push from the government comes after artificial intelligence has been used increasingly more to impersonate the image and voices of those in the public eye without their consent or knowledge.It also comes in light of various British artists – including Jess Glynne, Mumford and Sons, Sam Smith, Robert Smith and Zayn Malik – signing an open letter last month, calling for the government to enforce wider protection against the technology.Now, the All-Party Parliamentary Group on Music has called on the UK government to regulate the use of AI in music through law, and enforce “a specific personality right to protect creators and artists from misappropriation and false endorsement”.The push came via a report shared earlier today (May 1), and highlighted how a law should be issued to protect celebrities from the risk of AI becoming “a destroyer of creators’ livelihoods”.As highlighted by BBC News, the cross-party group’s chair, Labour MP Kevin Brennan said politicians must “confront the danger that unfettered developments in AI could pose to the UK’s musicians and music businesses” and warned that “AI can be a great servant but would be a terrible master.”The MPs also made reference to a new law passed in the US – the Elvis Act – which prohibits the use of AI to mimic an artist’s voice without their permission, and insisted that “the UK [should] not fall behind our international competitors”.At time of writing, the UK does have regulations in place to prevent people from misrepresenting others when offering goods or services, but the All-Party Parliamentary Group on Music argued how much protection it could offer in relation to AI technology and deepfakes.In response to the issues put forward, a
