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Kenny G Helps Busch Light Go Local for Super Bowl Sunday
Brian Steinberg Senior TV EditorAnheuser-Busch is counting on smooth-jazz impresario Kenny G to add a few new notes to an increasingly appealing strategy for beer advertisers around the Super Bowl.When the musician sounds his interpretation of a jingle for Busch Light beer that has been around since the late 1970s, he won’t do so in a national commercial during the Big Game, slated to air February 13 on NBC. Instead, he will play in a 30-second ad spot set to appear on local TV stations showing the event in 41 different markets.
