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Jimmy Failla: Sports Illustrated wants fans to salute woke athletes -- will sports as escapism ever return?
Sports Illustrated named “The Activist Athlete” as its Sportsperson of the Year this week. With all due respect to the outstanding men and women on the list, asking fans to salute woke athletes is the worst business proposition I’ve ever heard in sports, and I say that as someone who was once offered season tickets to the New York Knicks. In other times the “Sportsperson of the Year” is a lot like “the McRib” in that it gets a ton of hype when it first comes out and everyone forgets about it a few days later, perhaps for their own good in the case of the McRib.
