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Kid Cudi teams up with Nigo for euphoric new track ‘Want It Bad’
Kid Cudi has teamed up with DJ and Bape founder Nigo for a brand new single called ‘Want It Bad’ – listen to it below.Produced by Pharrell, it’s the second preview of Nigo’s upcoming album, ‘I Know Nigo’. The first track to be released from the project was last month’s A$AP Rocky-featured ‘Ayra’.On the euphoric ‘Want It Bad’, Cudi celebrates his successes and the grind it took to get to this point: “Lives fast, with high hopes/ Story of a kid who was feelin’ low/ To the life of me, lemme set the scene/ On my grind, I work hard/ Lord hit me, woah, tell ’em it’s a new mould/ Walk into a different zone, doin’ the impossible/ Too incredible.”Arriving with a flashy video shot in Paris, you can check out the Harrison Boyce-directed clip below:Nigo first announced the forthcoming album back in December, revealing that the project was on the way and that he’d signed to Steven Victor’s Victor Victor Worldwide label, a joint venture between Victor and Universal Music Group.Guest appearances will include Pharrell, Kid Cudi, A$AP Rocky, Lil Uzi Vert, Pusha T, Tyler, The Creator, Fam-Lay and Teriyaki Boyz, with more to be announced.Outside of his work as the head of the streetwear brand A Bating Ape, Nigo has long had an interest and association with the world of music.
