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20 years of Per Una: charting Marks & Spencer's most loved and loathed sub-brand
Per Una at M&S and its new autumn 2021 collection is probably the strongest it has served in years. But the trajectory to this point hasn’t always been smooth - loyal customers have loved and loathed the label in equal measure as it has evolved through numerous changes in direction, product design overhauls, new supermodel ambassadors and refreshes of its logo.