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Global TV Trends, Who Is Watching What, How and Why?
Liza Foreman CANNES – Looking at the multiple stages of audience ratings from overnights to pre-broadcast, to live, then plus-seven days and plus-28 days, launching a TV show these days is like a multistage rocket getting to the moon,” said Frédéric Vaulpré, vice president at Paris-based research firm Global Audience & Content Evolution (Glance). He was talking just before his Monday presentation on Global TV Trends at Mipcom, made with Glance head of content insight Avril Blondelot. Images created for the presentation include a rocket with plus-28-days and pre-broadcast for wings, and live forming the spaceship’s body. “You need reliable data. That’s where we come in. We see the complexity of these ratings,” he said.
