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Nielsen’s New Owners Face Old TV-Measurement Challenges
Brian Steinberg Senior TV EditorNielsen investors just got a nice payday. Will the company’s biggest customers benefit financially as well?The media measurement giant raised eyebrows last week when it agreed to be sold to a private-equity consortium led by Evergreen Coast Capital Corp., an affiliate of activist fund Elliott Management — which has been lobbying for a Nielsen sale — and Brookfield Business Partners.