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Hallmark Christmas Movies & The Strategy Behind All Those Talent Deals Under Lisa Hamilton Daly
EXCLUSIVE: Increased competition in the Christmas movie business has prompted Crown Media Family Networks to adopt a more aggressive strategy under the fresh leadership of Executive VP Lisa Hamilton Daly — locking in beloved actors with exclusive, multi-picture deals. The latest to join the Hallmark repertory is Ryan Paevey, a General Hospital alum who’s already starred in flicks like “Unleashing Mr. Darcy” and “Harvest Love.” He’s set to headline the upcoming “Two Tickets to Paradise” for Hallmark in June.