Eric John: Last News

Groupon, an ideal row in the movie theater is “the center row and the four rows behind it, which is about one-half to two-thirds back.”Okay, so now that we know we aren’t sitting all the way up front or in the way back, are we in the aisle or in the middle? Sure, you get the full screen in the middle, but you also might get “stuck” between groups of people who pile into the aisle seats next to you. What if middle seats are the only ones left? Do you climb across people to get to them? You might get a beer like these people did.There’s not necessarily a right or wrong answer in this case.

Todd Spangler NY Digital Editor Listen up! While podcast advertising revenue remains relatively small, it’s growing quickly — and the sector is poised for a strong double-digit gain this year, despite economic headwinds. In 2023, U.S. podcast ad revenue is expected to total $2.28 billion, up 43% year over year, according to new research conducted by PwC for the Internet Advertising Bureau (IAB). Last year, the segment increased 26%, to hit $1.8 billion, per the study. By 2025, podcast advertising revenue in the U.S. is projected to reach about $4 billion. Overall, podcasting continues to be one of the fastest-growing digital channels, growing two times faster than digital advertising overall — although for 2022 it remained less than 1% of the total pie (which PwC pegged at $209.7 billion).