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‘Megalopolis’ Trailer’s Fake Critic Quotes Were AI-Generated, Lionsgate Drops Marketing Consultant Responsible For Snafu
Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics. The studio pulled the trailer on Wednesday, after it was pointed out that the quotes trashing Francis Ford Coppola’s previous work did not actually appear in the critics’ reviews, and were in fact made up. Sources tell Variety it was not Lionsgate or Egan’s intention to fabricate quotes, but was an error in properly vetting and fact-checking the phrases provided by the consultant.
