Dominic Sunnebo: Last News

Guardian, the total number of UK homes with at least one paid-for subscription has fallen by 937,000 between January and September.According to consumer behaviour insights company Kantar Worldpanel, just over 16million homes in the UK pay for at least one video-on-demand subscription service.Dominic Sunnebo, global insight director at Kantar Worldpanel, said: “One million households have stopped streaming. The reason people are cancelling is the need to save money.“The most recent quarter saw two of the most anticipated releases of the year, they ranked as the top two most enjoyed pieces of subscription video-on-demand content during the period, and yet we still saw a continuation of the negative trend of the market getting smaller.”The two aforementioned shows are Game Of Thrones prequel House Of The Dragon and The Lord Of The Rings: The Rings Of Power.

From January to September this year, almost a million people in the UK have ditched some of the most popular streaming sites. Subscription services such as Netflix, Disney+ and Amazon Prime have taken a hit, with the rising cost of living meaning that people are cutting back on their expenses.

The rising cost of living in the UK has led almost 1m British households to cancel their subscriptions to streaming services such as Netflix, Amazon Prime, and Disney+, a new report by market research firm Kantar Worldpanel has found.