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WarnerMedia Ad Sales Chief JP Colaco Says Subscribers Have “Signed Up In Droves” For HBO Max With Ads, With Growth “Up And To The Right”
A few days after WarnerMedia said HBO and HBO Max ended 2021 with 73.8 million global subscribers, ad sales president JP Colaco said consumers had been enticed to “sign up in droves” for its cheaper, ad-supported tier.
