Christina Choi: Last News

Brian Steinberg Senior TV EditorTanqueray wants to raise a glass to the second season of Netflix’s “Bridgerton” — and generate some publicity for itself while doing so.The Diageo gin brand is teaming up with the streaming-video giant in a promotion that aims to create a new social occasion that’s tied to the themes of the drama series, which is set in London during Britain’s Regency era. The two companies are set to release a video for followers of their social accounts that will show Joe Jonas, comedian Phoebe Robinson and “Bridgerton” actor Jonathan Bailey turning “tea time” into “T-time” while exploring many themes of the series.When it comes to working with Netflix, traditional commercials just won’t do.

JJ Abrams’ Bad Robot is moving into the audio space.

Todd Spangler NY Digital EditorBad Robot, J.J. Abrams’ production company, is diving into podcasts in an exclusive, multiyear first-look deal with audio-streaming giant Spotify.Bad Robot Audio will be led by Christina Choi (pictured above), formerly with Audible and Spotify, who joins as head of podcasts at Bad Robot.