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No Set, No Problem: How Billie Eilish, BENEE and More Made 2020 the Year of the Animated Music Video
Emma Kumer COVID-19 proposed an important question: In our current image-obsessed age, how does a music artist continue projecting an iconic image when they can’t go on tour? The answer: They hire an animator.As she often does, Billie Eilish had a visual in mind for her “My Future” music video: it would be night, lit by moonlight and framed by falling rain. She would be wearing Nikes, in that purple shade of white you see when your eyes adjust to the dark.
