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Cadillac Keeps Driving Ads With Celebrities to Sell Cars of the Future
Brian Steinberg Senior TV EditorAfter relying on Regina King to tout the its Escalade and Winona Ryder and Timothee Chalamet to generate buzz for its new electric Lyriq, Cadillac is continuing down the promotional road with celebrities.Sofia Vergara, Joe Manganiello, the Jonas Brothers, Tiffany Haddish, and Twitch and Allison Holke appear in a new series of videos that promote use of the General Motors brand’s “Super Cruise” hands-free technology.
