Alejandra Santamaria: Last News

Cynthia Littleton Business Editor A Los Angeles broadcasting pioneer is set to reach its 60th on-air anniversary this week, a milestone sparked by technological innovation in an earlier era of television. And it comes as Univision’s KMEX-TV and other local TV stations are under increasing pressure to reinvent themselves for a new era that brings new expectations from its core audience. KMEX-TV, now known as Univision Los Angeles and owned by TelevisaUnivision, signed on the air as channel 34 at 3 p.m. PT on Saturday, Sept. 29, 1962, becoming the first Spanish-language TV station to serve the region. Over six decades and counting, KMEX-TV has become a beloved lifeline and trusted source of news, sports, entertainment and public-service information for Spanish-speaking viewers.

Michael Schneider Variety Editor at Large Alejandra Santamaria has been named the new president and CEO of Southern California Public Radio, which oversees KPCC-FM (“LAist 89.3″), LAist.com and podcast producer LAist Studios. Santamaria was most recently interim president, general manager and VP, director of sales for Univision Los Angeles. She replaces Herb Scannell, who recently retired from the job at SCPR.