release exclusive tracks that can only be listened to on the streaming platform.“Lil NAS X, unbeknownst to his label Columbia, unbeknownst to his management and unbeknownst to us, posted three exclusive tracks one week after another this spring,” SoundCloud CEO Eliah Seton told The Post. “He knows where his super fans are … And he wanted to light that fire, so he dropped those tracks out of nowhere.”It was a moment of triumph for SoundCloud, which has, at times, faced a cash crunch as it has struggled to compete with tech behemoths.
