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G4 to Beta-Test Show Concepts With ‘B4G4’ Ahead of Network’s Summer Relaunch
Todd Spangler NY Digital EditorThe rebirthed G4 TV is kicking off a weekly content series — dubbed “B4G4” — to get fan feedback on the programming ahead of the gaming network’s official summer 2021 bow.G4, which is being revived under the auspices of Comcast’s Spectator sports unit, will publish content under the B4G4 (“before G4”) banner on its YouTube and Twitch channels. Execs say the pre-release strategy will let them experiment with several formats, including original sketch comedy, game reviews, talent collaborations, and music and esports parodies.
