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Lionsgate And IMG Announce Partnership To Expand Global Offering
EJ Panaligan editorLongstanding production company Lionsgate has announced a partnership with licensing company IMG as its new global agency for consumer products.As part of the multi-year agreement, IMG will work with Lionsgate to develop and expand strategic, multi-category consumer product programs for its feature film franchises, including upcoming iterations of “John Wick,” “The Hunger Games,” “Dirty Dancing,” “Expendables” and more. IMG will also focus on Lionsgate’s television properties such as “Mad Men,” “Power” and “Orange is the New Black.”The partnership comes after Lionsgate’s Consumer Products business has merged its Global Live, Interactive and Location Based Entertainment into the newly-formed Global Products and Experiences.
