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As Boohoo booms, how did the UK become so obsessed with fast fashion?
it was revealed that Boohoo is now worth more than rivals Marks & Spencer and ASOS combined.These numbers, coupled with the photographs of crowds queuing in front of Primark stores when shops reopened last Monday, indicate one thing; the UK is still obsessed with fast fashion.No matter how much snobbery we fashion editors throw at it, no matter how much we learn about where our clothes come from and how they are made, the appetite for new clothes, quickly, now!, seems to be insatiable.