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ABC Seeks $2 Million for Oscar Ads, Despite Worries of Audience Declines
Brian Steinberg Senior TV EditorAudiences for TV’s biggest award shows may be in decline, but ad prices are not.ABC has been seeking around $2 million for a 30-second spot in its April 25 broadcast of the 93rd annual Academy Awards, according to two people familiar with negotiations, and the network does not appear to be facing much resistance. Two media buyers with knowledge of the Disney outlet’s approach to Madison Avenue say they have not recently taken any pressure-filled calls from ad-sales executives eager to unload ad time as the event draws closer.Disney declined to make ad-sales executives available for comment.Last year’s Oscars generated nearly $129.2 million in advertising, according to Kantar a tracker of ad spending.
