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Why royals and TV presenters alike love this £695 It dress
the £695 ‘Ahana’ dress by British label Beulah, an ultra-ladylike design characterised by its nipped-in, belted waist, flared midi skirt and stand-up collar. The presenter styled her new frock with pointed-toe suede heels to complete the spring-ready outfit. A post shared by Holly Willoughby (@hollywilloughby)Willoughby is not the first to recognise the ‘Ahana’ dress’s flattering properties. In June 2020, Crown Princess Mary of Denmark gave the cream version of the design the royal seal of approval wearing it to the opening of an exhibition celebrating her mother-in-law, Queen Margrethe.
