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Warner Music launches label with tech giant Tencent in bid to crack Chinese market
Dua Lipa, Madonna and Ed Sheeran, made available across Tencent’s platforms as well as connected devices such as in-car audio systems.In a statement, the two companies said the deal will “[leverage] Warner Music’s global resources and experience in supporting artists’ careers, as well as [Tencent’s] massive influence in mainland China’s music and entertainment market”.Warner and Tencent have worked together previously, signing a licensing deal for recorded music in 2014.
