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When the Kate effect isn't enough: what went wrong at society-favourite Beulah?
Lady Natasha Rufus-Isaacs and Lavinia Brennan founded their fashion label, Beulah, in 2010, it seemed primed for success. It had an appealing - if pricey - product line-up of timeless printed midi dresses, demand for which never seems to fade. It also had an uncompromisingly ethical business model, with all designs sustainably made in India by women who have been victims of sex trafficking, plus 10 percent of profits would be donated to anti-slavery causes.
