Lara Cohen: Last News

Todd Spangler NY Digital Editor Lara Cohen, after exiting Elon Musk’s Twitter last fall, is joining Linktree as VP of partners and business development. At Linktree, Cohen will oversee business development, strategic partnerships with tech platforms and the company’s community of creators across entertainment, music and other verticals. She reports to Linktree president Mike Olson. Cohen previously was Twitter’s global VP of partners and marketing, in charge of the group that worked to support celebrities and influencers on the platform. While at Twitter, she led activations including the iconic Ellen DeGeneres selfie at the 2014 Oscars and the #TweetItInto existence campaign. Cohen announced her departure from Twitter on Nov. 7, 2022, a little over a week after Elon Musk closed his $44 billion deal to acquire the social network.

Todd Spangler NY Digital EditorTwitter isn’t the biggest social network out there: Both Facebook and Instagram are significantly bigger, and Snapchat also has surpassed Twitter’s daily user base.But two of Twitter’s top execs focused on the entertainment industry, Sarah Rosen and Lara Cohen, say they’re looking to deliver on quality of engagement for their partners, not just quantity of followers. On this week’s episode of Variety‘s “Strictly Business” podcast, Rosen and Cohen broke down how the company teams up with talent and media companies to maximize reach and is regularly developing new tools to connect with fans.Social media has grown far more crowded in the last few years, said Rosen, head of U.S.