Keslassy International Correspondentbrut: Last News

Elsa Keslassy International CorrespondentBrut, Cannes’s new official partner, is bringing the world’s biggest film festival in the metaverse with Epic Games’ hit vidgame Fortnite. Under the ground-breaking experiment, the festival’s famous backdrop will be recreated in Fortnite, allowing gamers to experience Cannes through the eyes of three different characters: a journalist, who will father material and conduct interview; an actor, who will do an audition with a major director, take part in a photocall and walk the red carpet; or a director who will have to find the pages for a script that have been lost across the city, send them to a producer, gather the team together and climb the steps of the Palais for a film premiere.

Elsa Keslassy International CorrespondentBrut, an official media partner of the Cannes Film Festival, is breaking new ground by partnering with Emily Yang, a celebrated digital artist known as Pplpleasr, to release 75 Cannes-themed non-fungible tokens (NFTs) on May 2. The proceeds will benefit the USC Annenberg Inclusion Initiative.The values-driven digital startup, whose backers include James Murdoch and François-Henri Pinault, is building the operation, named “75 Producer Pass NFTs,” to help make the film industry more inclusive to young female creators.“After teaming with the global video game franchise Fortnite to put Cannes in the metaverse, we’re excited to have the Cannes Film Festival brand activated for greater good and launch this pioneering NFT-fundraiser with Pplpleaser who share the same values as us,” said Guillaume Lacroix, who co-founded Brut with veteran producer Renaud le Van Kim in 2016.