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ITV to launch new streaming service as they plan to release shows online first
ITV has announced plans to launch a brand new streaming service set to drop later this year as the popular broadcaster prepares to share shows online first.TV bosses proudly announced the launch of the UK's first integrated advertising and subscription funded streaming service on Thursday (3 March). The new streaming service will be home to ITV's newest shows months before they air on TV with the service also promising documentaries, US series, comedy, reality shows and even blockbuster films.Viewers will be able to watch thousands of hours of content for free in an advertising funded tier or upgrade to the subscription service which provides ad-free content in addition to content from other partners such as BritBox.After the success of other streaming services such as Netflix and Amazon Prime, the media company wanted to adopt a similar digital first approach to new content in 2022.