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Interpublic Takes Stake in Famous Group To Reach Consumers Returning to Big Events
Brian Steinberg Senior TV EditorSome TV viewers who watched a special kids’ broadcast of an NFL game on Nickelodeon might have witnessed an interesting special effect: a slime monster rising from the football field. Executives at ad giant Interpublic Group saw something else: an opportunity.Interpublic, the ad giant that owns agencies such as Deutsch and McCann WorldGroup, is taking what is believed to be a minority stake in The Famous Group, a technology company that creates mixed and augmented reality experiences for live events.