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Radio Stations Make Early Flip to All-Christmas Music, Seeking Holiday — and Ratings — Cheer
Michael Schneider Variety Editor at LargeChristmas is now underway on radio across the country, as stations flip to all-holiday formats a bit earlier than usual. In some smaller markets, such as WWIZ in Youngstown, Pa., the move to wall-to-wall seasonal tunes happened as early as late September.
