Daniel Rausch: Last News

Andrew Wallenstein President and Chief Media Analyst A smart TV may be the biggest technological investment you make in your home. Yet it’s not being used approximately 20 hours per day. That strikes Daniel Rausch, VP of entertainment devices and services at Amazon, as an opportunity for the brand he oversees at the tech giant: Fire TV, which allows consumers to stream video to their living-room screen either in the form of small devices that plug into that screen or in the TV set itself, whether manufactured by a partner like Hisense or Amazon. But to take advantage of all that unused screen time, Rausch doesn’t just want the 200 million Fire TV-branded devices and TV sets he’s sold to date worldwide to be the best portal for serving up Netflix or Disney Plus; he believes Fire TV can be the hub for a smart-home experience that does a lot more than just provide access to entertainment.

Todd Spangler NY Digital Editor Amazon may be laying off thousands of employees, but it’s still selling a ton of stuff — including streaming devices and connected TVs. The company said sales of Fire TV streaming devices and smart TVs have now surpassed 200 million units to date. Amazon, which doles out such stats selectively, previously announced a milestone of 150 million Fire TV devices sold in January 2022.

Amazon today unveiled its first Amazon-built smart TV along with its latest Fire TV device as the streaming wars in all their iterations continue to ramp up.