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Barbie signs multiyear partnership with Netflix
Mattel has expanded its Barbie deal at Netflix into a long-term content partnership including specials and series about the doll.The two companies had already teamed up for an 'interactive special' called Barbie: Epic Road Trip, slated to drop on Netflix next Tuesday.Now they have committed to a multiyear arrangement where Mattel Television will make exclusive content for Netflix, per The Hollywood Reporter. Iconic brand: Mattel has expanded its Barbie deal at Netflix into a long-term content partnership including specials and series about the dollHowever alongside the exclusives, they can also continue to produce non-exclusive entertainment products that other outlets can carry.Barbie: Epic Road Trip is an 'interactive' special in the sense that Netflix users have an option of 500 story combinations and 100 choices they can select from at will in order to manipulate the plotline to their liking.
