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Advertisers Jockey for More Control Over TV Networks’ Bid to Launch Nielsen Rival
Brian Steinberg Senior TV EditorWho’s really going to be in charge?NBCUniversal and a group leading the nation’s big TV companies are both jockeying to find ways to create a media-measurement rival to Nielsen, but an organization that represents some of Madison Avenue’s largest advertisers is warning the media entities to proceed with caution.“If NBC wants to do something for NBC, they are well within their rights. They can do whatever they want to do,” says Bob Liodice, chief executive of the Assn.
