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Jay Chou Ventures Into NFTs and the Metaverse
Patrick Frater Asia Bureau ChiefLike many major stars today, music-actor-artist Jay Chou is experimenting with turning his brand value into non-fungible tokens, or NFTs. The experience to date has had mixed results.In June, he joined forces with Lionel Messi, Neymar and other players at Paris Saint Germain (PSG), France’s leading soccer team, to launch a metaverse art project that came complete with NFTs.PSG expects the relationship with Mandopop icon will broaden its reach in Asia.Chou likewise is keen to expand his reach in Europe and could soon announce a concert at Parc des Princes, PSG’s stadium, marking the first time a Mandarin artist has performed there.
