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Funko CEO Talks Popular IP That Will Be ‘Mixing’ in First Console Game and New Retail Store With Snoop Dogg
Jennifer Maas TV Business Writer Funko is hard at work on its first-ever console game, which the CEO of the fan-collectibles company says will feature the “mixing” of characters from multiple popular IPs transformed into the brand’s iconic Pop! format. “You will know them. And we are excited because we think the interaction between these IPs will speak to who Funko is by mixing the IPs in the game,” Andrew Pearlmutter told Variety at Funko’s investor day press preview Tuesday. “And they’re not young IPs, so that’s the fun part. That’s all I can say.” For reference, Funko has long worked with “not young” brands like Marvel, DC, Disney, Star Wars and Harry Potter — just to name a few.
