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‘Coming 2 America’ Impact On Amazon Proves ‘You Can’t Reach Diverse Audiences Without Diversity,’ Says Streamer’s Marketing Chief Ukonwa Ojo: Cannes Lions
The reception to Eddie Murphy’s Coming 2 America on Amazon Prime Video last year provided Amazon marketing chief Ukonwa Ojo’s point when she said today at Cannes Lions: “It’s not possible to reach diverse audiences without diversity.”
