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Em Beihold Signs With Moon Projects-Republic Records (EXCLUSIVE)
Jem Aswad Senior Music EditorMoon Projects, former TikTok music chief Mary Rahmani’s joint venture with Republic Records, has unveiled its first signing: Los Angeles-based singer-songwriter Em Beihold, whose song “Groundhog Day” became a viral smash last year.Today she’s released the single and video “Numb Little Bug,” which she first teased on TikTok a few months back.“I try to write happy sing along pop about sad topics,” Beihold, 23, says. “I go for the lyrics or chords you wouldn’t necessarily expect.”She adds about the song, “Last year, all of my dreams were coming true. Everything I wanted was happening, but somehow I didn’t feel anything.
