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‘Cloud Skin’ Is Spring's Dreamiest New Trend
Euphoria's makeup artist Donni Davy paired up with Face Lace to create . Airy, cloud-inspired textures and iconography are popping up across a range of other skin care and makeup products too—even fragrances are tapping into the hype. Sheena Yaitanes, CEO of Kosas, says this trend toward dreamy escapism is what inspired the brand's new , which is quickly becoming a must-have for both fans of soft-filtered skin and those of us who are suckers for cute marketing.“I was inspired by the soft, sheer, light-as-air formula and cloud-like coverage,” says Yaitanes.
