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Amazon’s Twitch Wants to Marry Commercials With Creators
Brian Steinberg Senior TV EditorAdvertising isn’t a game for the people who run Twitch — but they are working to weave it more closely into the esports and other live-streamed programming beamed out by the Amazon-backed service every day.Executives spent Monday evening making a pitch to advertisers that involves creating closer pairings between the people who create the content on the outlet and the brands that sponsor it. Twitch backs several live-streams, including owned-and-operated channels like Twitch Rivals and Twitch Sports as well as creator-led projects that can embrace advertising.