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Songs for Screens: How Prescription Songs and SILO: Music Put the Swagger Back in Sync Songwriting Camps During Quarantine
Andrew Hampp As SVP of creative at Prescription Songs — the publishing company home to pop singer-songwriters like Doja Cat, Kim Petras and Emily Warren — Sara Walker is used to getting a lot of licensing requests for ad campaigns with the same buzzwords: “upbeat,” “…with a build” and the old standby “swagger.”So when the COVID-19 pandemic led to nationwide lockdowns in late March and a month of glum, piano-laden commercials, “the word ‘swagger’ certainly disappeared, which was a word you’d see in campaign briefs quite often,” she says.