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‘The Mandalorian’ Reaps Bounty From Marketing Partners Prime For Home
EXCLUSIVE: With all the tentpole release date changes, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners during the pandemic. This has created supply chain issues whereby those goods attached to a movie have been triggered to go sooner than expected, i.e. Warner Bros.’ Wonder Woman 1984 Doritos campaign rolled out this summer in grocery stores, despite the pic moving off its June theatrical release date a while ago. If you happened to be walking down the aisles in Walmart you’d also notice toys on the shelf for once intended summer pics, i.e. Paramount’s Top Gun: Maverick Matchbox aircraft carrier set and action figures for Illumination/Universal’s Minions: The Rise of Gru.
