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APX Group Pacts With Decentralized Pictures on Crypto Currency Initiative (EXCLUSIVE)
Nick Vivarelli International CorrespondentNew York and London-based TV and film investment fund APX Group has partnered with L.A.’s Decentralized Pictures (DCP) on a crypto currency scheme to help finance projects by up and coming directors.The initiative is being unveiled at Switzerland’s Locarno Film Festival.APX, which was launched by Yona Wiesenthal, former CEO of the Israel Broadcast Authority and content chief at Israeli DBS platform YES and New York real estate entrepreneur Noam Baram, has become active recently in the universe of NFTs and crypto currency.The fund, which recently formed a U.K.-based division called Herd Productions with a starting budget of €100 million ($105 million), will collaborate with DCP — a non-profit headed by Leo Matchett and Mike Musante — to offer selected filmmakers awards totalling €5 million through DCP’s Web3 structure. Winning helmers and their projects will also be enabled by APX’s network of production facilities in Europe and the U.S.
