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HBO Max Isn’t to Blame After ‘In the Heights’ Fizzles at the Box Office
Rebecca Rubin Film and Media ReporterSince “In the Heights,” a lauded adaptation of Lin-Manuel Miranda’s Broadway musical, fell short of box office expectations, it would be easy to point to its hybrid debut on HBO Max as the culprit.But streaming isn’t necessarily to blame for the movie’s lackluster $11.4 million four-day opening weekend.Yes, it’s possible that some HBO Max subscribers opted to watch the movie at home rather than venturing out to theaters, depressing overall box office ticket sales.
